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Customers surely have more power than ever. The digital democratisation of society allows disruptive companies to reshape markets. These energized consumers demand products and services that work to them, and boardrooms must be qualified to accommodate this reality. According to the Director Start, marketing asks for from upcoming board subscribers increased by 60%! So , what is the solution to the problem? The answer then is marketing. By creating more efficient campaigns, advertising executives may demonstrate the value of their work to the mother board.